Trademark Search Report

Get Complete Certainty Before You File.
Leave Nothing to Chance.

You're ready to protect your brand. You're ready to file. But you need to be absolutely certain there are no hidden landmines waiting to derail your application.

A comprehensive Trademark Search (either in Australia and / or Internationally) gives you that certainty. This isn't a quick database check. This is an in-depth analysis that examines every angle - phonetic similarities, visual conflicts, common law rights, international considerations - so you can file with confidence, knowing you've done your due diligence.

Investment: $660 inc. GST

What You Get:
Trademark Search

Within 3-5 business days, you'll receive an 8-10 page detailed report that leaves no stone unturned.

1. Full Australian Trademark Register Search

Emma searches the entire IP Australia database for:

Exact matches – Is your brand name already registered or pending?
Phonetic similarities – Names that sound like yours (e.g., "Sunrise" vs. "Sunrice")
Visual similarities – Names that look similar in writing or logo form
Conceptual similarities – Names with similar meaning or imagery
All relevant classes – Not just your industry, but adjacent classes that could cause conflicts

You'll see every potential obstacle before you file.

2. Common Law Rights Research

Just because a name isn't registered doesn't mean it's available.

In Australia, businesses can have "common law" trademark rights based on use—even without registration.

Our searches look for:

Unregistered business names actively trading under similar marks
Domain names in use with similar branding
Social media presence and brand usage
Industry-specific directories and listings

This is the research most businesses skip—and it's where they get blindsided.

3. International Conflicts Check

Planning to expand internationally? Selling online to overseas customers? Already have international clients?

We check key international registers (US, UK, EU) for conflicts that could:

Block your expansion into those markets
Create issues if you're selling online globally
Cause problems with international trademark holders operating in Australia

You'll know if your brand name travels, or if you'll hit walls overseas.

4. Brand Strength Analysis

Not all trademarks are created equal. Some are strong and defensible. Others are weak and hard to protect.

We look to assess your brand name on the trademark strength spectrum:

Fanciful/Coined (Strongest) – Made-up words like "Kodak" or "Xerox"
Arbitrary (Strong) – Real words with no connection to the product (e.g., "Apple" for computers)
Suggestive (Moderate) – Hints at the product but requires imagination (e.g., "Coppertone" for sunscreen)
Descriptive (Weak) – Describes the product/service directly (e.g., "Fast Plumbing")
Generic (Unprotectable) – Common terms everyone uses (e.g., "Coffee Shop")

You'll know how defensible your trademark is and whether you need to strengthen your branding.

5. Risk Assessment & Conflict Analysis

For every potential conflict identified, Emma provides:

Severity rating: High risk (likely to block your application), Medium risk (possible objection), Low risk (unlikely to cause issues)
Conflict explanation: Why this mark could be a problem
Likelihood of objection: Based on Emma's 20+ years of experience, what's the probability IP Australia will object?
Mitigation strategies: Can you coexist? Narrow your application? Negotiate? Adjust your branding?

No vague warnings. Clear, actionable analysis.

6. Class Recommendations & Strategy

Emma recommends the exact classes you should file in, based on:

What you're doing now
What you're planning to do in the next 3-5 years
Where competitors are filing
How to maximize protection while minimizing cost

You'll know exactly what to file, in which classes, and why.

7. Application Roadmap

If the search comes back clear (or with manageable risks), we then provide a step-by-step roadmap:

Recommended filing strategy – File now, file in stages, file with specific limitations
Estimated timeline – How long from filing to registration
Estimated costs – Government fees, professional fees, total investment
Next steps – What to do immediately after receiving this report

You'll have a complete plan, not just information.

8. Detailed Written Report (8+ pages)

Everything documented in a comprehensive, organized report:

Executive summary (quick overview)
Detailed findings (all conflicts and analysis)
Visual examples (screenshots of conflicting marks)
Recommendations (clear next steps)
Appendices (supporting research)

This report becomes your reference document throughout the filing process.

When You Need the Comprehensive Search :

You're about to invest heavily:

$20,000+ in branding, website redesign, marketing campaigns
New product packaging, signage, inventory
Major launch or rebrand

You're in a competitive industry:

Fashion, beauty, food & beverage, tech
Industries where trademark disputes are common
Markets with lots of similar brand names

You're planning international expansion:

Selling to overseas customers
Opening locations in other countries
Want to ensure your brand travels globally

You have complex trademark needs:

Multiple product lines or services
Unsure which classes to file in
Considering logo trademarks, wordmarks, or both

You want to file once and file right:

No surprises during examination
No wasted government fees on rejected applications
Maximum protection from day one

What Happens After You Order

You complete the order and provide detailed information about your business, brand, products/services, and growth plans
Emma conducts comprehensive research over 3-5 business days
You receive your detailed report via email with all findings, analysis, and recommendations
Book a 30-minute strategy call (included) to discuss the findings and next steps
You decide your path forward:

File with confidence (if clear)
Adjust strategy based on findings
Proceed to trademark application with Emma
Use the report to file independently

Real Scenarios This Search Prevents

Scenario 1: The International Blindspot

David was launching an online fitness brand "Peak Performance" in Australia. The basic search showed no Australian conflicts.

The Comprehensive Search found "Peak Performance" was registered in the US and UK by a major sportswear company already selling in Australia online.

Without the search: David would have filed, built his brand, then faced a cease and desist from a multinational with deep pockets.

With the search: David rebranded to "Peak Form" before investing in marketing. Filed successfully. No conflicts.

Savings: $50,000+ in rebranding + potential legal fees

Scenario 2: The Common Law Trap

Lisa wanted to trademark "Coastal Collective" for her homewares business. The register was clear.

The Comprehensive Search found an unregistered business in Queensland trading as "The Coastal Collective" for 5 years with significant online presence.

Without the search: Lisa would have filed, possibly gotten registered, then faced a common law challenge from the existing business.

With the search: Lisa negotiated with the Queensland business, agreed on geographic limitations, and both parties filed successfully.

Savings: $30,000+ in legal disputes

Scenario 3: The Class Strategy

Tom was filing for his consulting business and planned to file in Class 35 (business services).

The Comprehensive Search revealed competitors filing in Classes 35, 41, and 42 to cover consulting, training, and software.

Without the search: Tom would have filed in Class 35 only, leaving gaps in his protection.

With the search: Tom filed strategically in all three classes, blocking competitors from his space.

Value: Complete protection vs. partial protection

The Investment vs. The Risk

$660 for the Comprehensive Search

vs.

$250+ government fees wasted on a rejected application

$20,000-$50,000 in rebranding costs if you build on an unprotectable name

$120,000-$750,000 in legal fees if a trademark dispute goes to court

Years of brand equity lost if you have to change your name

A trademark clearance search isn't an expense. It's insurance.

Order Your Trademark Search Now

$660 | 3-5 Business Days | Complete Certainty

Get the in-depth analysis you need before you file. Leave nothing to chance.

Order Trademark Search

Not sure where to start with Trademarks?

Book a free 30-minute consult with Emma to discuss your situation:

Trademark Initial Consult