PRIVACY POLICY - TRADEMARK COUNSEL
Last Updated: April 2026
Alta Pty Ltd as trustee for the Rolley Family Trust trading as "Trademark Counsel" ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy applies to all users of our website and clients of our international trademark services.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trademarkcounsel.com.au, use our services, or interact with us.
Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
Website Interactions:
- Fill out contact forms or enquiry forms
- Download our free resources
- Book consultations through our online booking system
- Create an account or client portal access
Service Engagement:
- Engage our professional services
- Participate in consultations or strategy sessions
- Provide documents and information for trademark applications
- Communicate with us via email, phone, or in-person meetings
Types of Personal Information:
- Name and contact information (email address, phone number, postal address)
- Business information (company name, industry, business structure)
- Professional information (role, business goals, expansion plans)
- Financial information (for payment processing)
- Trademark and intellectual property information
- Communication records and consultation notes
Information Automatically Collected
When you visit our website, we may automatically collect certain information:
Technical Information:
- IP address and location data
- Browser type and version
- Device information
- Operating system
- Referring website
- Pages visited and time spent
- Date and time of visits
Cookies and Tracking Technologies:
- Session cookies for website functionality
- Analytics cookies to understand website usage
- Marketing cookies for email marketing integration
- Booking system cookies for consultation scheduling.
How We Use Your Information
We use your personal information for the following purposes:
1. Service Delivery
- Providing international trademark legal services
- Conducting trademark searches and analysis
- Preparing and filing trademark applications
- Managing your trademark portfolio
- Communicating about your matters and cases
2. Business Operations
- Processing payments and managing billing
- Scheduling and conducting consultations
- Maintaining client records and case files
- Providing customer support and responding to inquiries
3. Marketing and Communications
- Sending you our newsletter and educational content
- Providing information about our services
- Following up on consultations and inquiries
- Sharing relevant legal updates and industry news
4. Website Functionality
- Improving our website performance and user experience
- Analyzing website usage and visitor behavior
- Ensuring website security and preventing fraud
- Customizing content based on your interests
5. Legal and Compliance
- Complying with legal and regulatory requirements
- Maintaining professional standards and obligations
- Protecting our rights and interests
- Resolving disputes and legal matters
Legal Basis for Processing (Australian Privacy Principles)
Under the Privacy Act 1988 (Cth), we process your personal information based on:
Consent: When you provide explicit consent for specific purposes (such as newsletter subscriptions)
Contract Performance: When necessary to provide our legal services and fulfill our professional obligations
Legitimate Interests: For business operations, marketing, and website functionality, balanced against your privacy rights
Legal Obligations: To comply with legal and professional requirements, including legal professional privilege
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in:
- Website hosting and maintenance
- Email marketing and communication
- Payment processing
- Booking and scheduling systems
- Document management and storage
- Analytics and website optimization
All service providers are bound by confidentiality agreements and are required to protect your information.
Professional Requirements
As legal professionals, we may need to share information:
- With trademark offices and government agencies for application purposes
- With foreign associates for international trademark matters
- For legal professional privilege and client confidentiality obligations
- To comply with court orders or legal requirements
Business Transfers
In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction, subject to confidentiality protections.
Legal Requirements
We may disclose information when required by law, regulation, or court order, or to protect our rights, property, or safety, or that of others.
International Data Transfers
Given the nature of our international trademark services, your information may be transferred to and processed in countries outside Australia, including:
Trademark Offices: For filing applications in various jurisdictions
International Associates: For legal representation in foreign countries
Service Providers: Some of our technology providers may be located overseas
We ensure appropriate safeguards are in place for international transfers, including:
- Adequacy decisions for countries with equivalent privacy protections
- Standard contractual clauses for data protection
- Professional confidentiality obligations
- Secure transmission and storage protocols
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Security Measures Include:
- SSL encryption for website communications
- Secure servers and data storage
- Access controls and authentication
- Regular security updates and monitoring
- Staff training on privacy and security
- Confidentiality agreements with all personnel
Client-Lawyer Privilege: All communications and information shared in the context of our legal services are protected by legal professional privilege and client confidentiality obligations.
Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and maintain our professional relationship
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
- Meet professional obligations and standards
Retention Periods:
Client files and case information: 7 years after matter completion (or as required by law)
- Marketing communications: Until you unsubscribe or request deletion
- Website analytics: 26 months (Google Analytics default)
Financial records: 7 years (as required by Australian tax law)
Your Privacy Rights
Under Australian privacy law, you have the following rights regarding your personal information:
Access and Correction
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Receive information about how your data is being used
Opt-Out and Unsubscribe
- Unsubscribe from marketing communications at any time
- Opt-out of non-essential cookies and tracking
- Request to stop processing for marketing purposes
Complaints and Concerns
- Lodge a complaint about our privacy practices
- Request investigation of privacy concerns
- Contact the Office of the Australian Information Commissioner (OAIC)
Data Portability
- Request a copy of your personal information in a structured format
- Transfer your information to another service provider where technically feasible
Note: Some rights may be limited by legal professional privilege, confidentiality obligations, or legal requirements.
Cookies and Website Technologies
Our website uses cookies and similar technologies to enhance your experience:
Essential Cookies
- Required for website functionality
- Enable secure areas and basic features
- Cannot be disabled without affecting site operation
Analytics Cookies
- Google Analytics for website usage analysis
- Help us understand visitor behavior and improve our site
- Can be disabled through browser settings
Marketing Cookies
- Email marketing integration (ConvertKit/Mailchimp)
- Lead magnet download tracking
- Consultation booking functionality
Cookie Management
You can control cookies through your browser settings:
- Block or delete cookies
- Receive notifications when cookies are set
- Disable specific types of cookies
Note that disabling cookies may affect website functionality and your user experience.
Third-Party Links and Services
Our website may contain links to third-party websites, services, or resources. This Privacy Policy does not apply to these external sites. We encourage you to review the privacy policies of any third-party services you access through our website.
Third-Party Services We Use:
- Google Analytics (website analytics)
- Email marketing platforms (newsletter and communications)
- Booking systems (consultation scheduling)
- Payment processors (secure payment handling)
- Social media platforms (content sharing)
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete such information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notification to our mailing list
- Updating the "Last Updated" date at the top of this policy
Your continued use of our website and services after any changes constitutes acceptance of the updated Privacy Policy.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
- Trademark Counsel - Emma Rolley
- Email: [email protected]
- Address: PO Box 461, Bangalow, NSW, Australia 2479
- Privacy Officer: Emma Rolley
- Response Time: We aim to respond to all privacy inquiries within 30 days.
Complaints Process
If you believe we have breached your privacy rights, you can:
- Contact us directly using the information above
- Lodge a complaint with our Privacy Officer
- Contact the OAIC if you're not satisfied with our response:
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Email: [email protected]
Professional Standards
As legal practitioners, we are bound by additional professional obligations regarding client confidentiality and privacy:
- Legal Professional Privilege: Communications between lawyer and client are privileged and confidential
- Professional Conduct Rules: We comply with legal profession conduct rules regarding client information
- Confidentiality Obligations: Strict duties to maintain client confidentiality beyond privacy law requirements
Governing Law
This Privacy Policy is governed by Australian law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
Any disputes will be resolved in accordance with Australian law and in the courts of New South Wales, Australia.
Version: 1.0
*This Privacy Policy is designed to comply with Australian privacy law requirements. For specific legal advice regarding privacy matters, please consult with a qualified legal professional.*