You've Built Something Worth Protecting. But Is It Actually Protected?

30 minutes with a trademark attorney could save you $50,000 in rebranding costs, legal fees, and lost momentum.

Most Australian business owners don't realise they're at risk until it's too late—when the cease and desist letter arrives, when a competitor files their brand name first, or when they discover they've been building a brand they can't legally own.

Book a free 30-minute trademark consult with Emma, Registered Trademark Attorney, and find out exactly where you stand.

What You'll Get in Your Free Consult

This isn't a sales pitch. It's a straightforward conversation about your brand, your business, and your trademark position.

In 30 minutes via Google Meet, Emma will help you understand:

✓ Do you have something worth protecting? Not every business name qualifies for trademark protection. Emma will tell you honestly if yours does.

✓ Are you currently at risk? Is someone else using a similar name? Could a competitor file before you? Emma will identify your immediate risks.

✓ Should you file now, or wait? Depending on your business stage, revenue, and growth plans, Emma will recommend the right timing and approach.

✓ Which classes (of your goods or services), create a specification that protects, and which countries you need to apply and register in to protect your brand and IP.

✓ What are your next steps? Whether it's a quick audit, comprehensive search, or moving straight to filing—you'll leave knowing exactly what to do next.

This Consult Is For You If:

✅ You're an established Australian business doing well in the market

✅ You have a team of 1-50 people and real revenue coming in

✅ You're planning to expand—new locations, new products, new markets

✅ You've been putting off trademark protection because it feels complicated or expensive

✅ You want straight answers from someone who's done this 120+ times

This Consult Is NOT For You If:

❌ You're still in the "idea phase" with no customers or revenue

❌ You're looking for free legal advice to DIY your trademark

❌ You're not serious about protecting your brand

Why Talk to Emma?

Emma Rolley is a Registered Trademark Attorney with 20+ years of legal experience across top-tier firms, ASX companies, and her own practice.

She's worked with tech, telco, FMCG, fashion, aviation—every type of business at every stage of growth. And she's seen the same problem over and over: brands built without proper protection.

Business owners don't realise the risk they're taking until it's too late—when a brand name has to change, a product gets pulled, or a costly dispute arises.

Emma's role is to make trademarks clear, accessible, and simple. No legal jargon. No unnecessary complexity. Just practical advice on what you need to do to protect what you've built.

What Happens After the Consult?

No pressure. No hard sell.

After your consult, you'll know exactly where you stand and what your options are:

• $330 inc. GST - Brief Trademark Audit – Quick assessment of your trademark position and risks
• $660 inc. GST - Comprehensive Trademark Search – In-depth clearance report before you file.
• Trademark Filing – If you're ready to protect your brand, Emma handles the entire application process from $990 + GST.

You decide what makes sense for your business. Emma just gives you the information to make that decision.

The Cost of Waiting

Every day without trademark protection is a day someone else could file your brand name first.

Australia operates on a "first-to-file" system—not "first-to-use." That means even if you've been trading under your business name for years, if someone else files the trademark application before you, they own it. Not you.

The businesses Emma works with have already invested heavily in their brands:

• $20,000-$50,000 in branding, websites, and marketing
• Years building customer recognition and goodwill
• Inventory, signage, and packaging with their brand name

When a trademark dispute arises, they face:

• $50,000+ in rebranding costs
• $120,000-$750,000 in legal fees if it goes to court
• Lost momentum, lost customers, lost revenue

Or they could have spent $899 on trademark protection and avoid all of it.

Book Your Free 30-Minute Consult

Find out where you stand. Understand your risks. Know your next steps.

[BOOK YOUR FREE CONSULT - CALENDAR LINK]

30 minutes. Google Meet. Zero obligation.

Common Questions

Do I need to prepare anything for the consult?

 Just bring your business name, a basic understanding of what you do, and any questions you have about trademark protection. Emma will guide the conversation.

What if I'm not sure if I'm ready to file yet?

That's exactly what the consult is for—to help you figure out if now is the right time, or if you should wait. Emma will give you an honest assessment.

Will you try to sell me something?

No. Emma will explain your options and recommend what makes sense for your situation. You decide what to do next.

What if I've already done some trademark research myself?

Great! Bring what you've found. Emma can review it and tell you if you're on the right track or if there are gaps you've missed.

I'm not in Sydney—can I still work with you?

Absolutely. Emma works with businesses across Australia. The consultation is via Google Meet, and all trademark services are handled remotely.